Sabtu, 20 September 2014

Download Ebook Summary: Why We Buy by Paco UnderhillBy Sameer Mathur, Sarah Martin

Download Ebook Summary: Why We Buy by Paco UnderhillBy Sameer Mathur, Sarah Martin

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Summary: Why We Buy by Paco UnderhillBy Sameer Mathur, Sarah Martin

This work offers a SUMMARY of the book "WHY WE BUY: THE SCIENCE OF SHOPPING" by PACO UNDERHILL.

Is there a method to our madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. "Why We Buy" is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

In his quest to discover what makes the contemporary consumer tick, Underhill explains the shopping phenomena that often go unnoticed by retailers and shoppers alike, including:

How a well-placed shopping basket can turn a small purchase into a significant sale

What the "butt-brush factor" is and how it can make sales plummet

How working women have altered the way supermarkets are designed

How the "boomerang effect" makes product placement ever more challenging

What kinds of signage and packaging turn browsers into buyers

For those in retailing and marketing, "Why We Buy" is a remarkably fresh guide, offering creative and insightful tips on how to adapt to the changing customer. For the general public, "Why We Buy" is a funny and sometimes disconcerting look at our favorite pastime.

  • Published on: 2012-10-17
  • Released on: 2012-10-17
  • Format: Kindle eBook

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Selasa, 16 September 2014

Ebook The City: A Global History (Modern Library Chronicles)By Joel Kotkin

Ebook The City: A Global History (Modern Library Chronicles)By Joel Kotkin

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The City: A Global History (Modern Library Chronicles)By Joel Kotkin

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The City: A Global History (Modern Library Chronicles)By Joel Kotkin

If humankind can be said to have a single greatest creation, it would be those places that represent the most eloquent expression of our species’s ingenuity, beliefs, and ideals: the city. In this authoritative and engagingly written account, the acclaimed urbanist and bestselling author examines the evolution of urban life over the millennia and, in doing so, attempts to answer the age-old question: What makes a city great?

Despite their infinite variety, all cities essentially serve three purposes: spiritual, political, and economic. Kotkin follows the progression of the city from the early religious centers of Mesopotamia, the Indus Valley, and China to the imperial centers of the Classical era, through the rise of the Islamic city and the European commercial capitals, ending with today’s post-industrial suburban metropolis.

Despite widespread optimistic claims that cities are “back in style,” Kotkin warns that whatever their form, cities can thrive only if they remain sacred, safe, and busy–and this is true for both the increasingly urbanized developing world and the often self-possessed “global cities” of the West and East Asia.

Looking at cities in the twenty-first century, Kotkin discusses the effects of developments such as shifting demographics and emerging technologies. He also considers the effects of terrorism–how the religious and cultural struggles of the present pose the greatest challenge to the urban future.

Truly global in scope, The City is a timely narrative that will place Kotkin in the company of Lewis Mumford, Jane Jacobs, and other preeminent urban scholars.


From the Hardcover edition.

  • Sales Rank: #235871 in Books
  • Brand: Kotkin, Joel
  • Published on: 2006-10-10
  • Released on: 2006-10-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .60" w x 5.20" l, .42 pounds
  • Binding: Paperback
  • 256 pages

From Publishers Weekly
With this slim text, Kotkin offers his readers a history of the city from the first urban centers of the "Fertile Crescent" in 5000, B.C., all the way to post-September 11th New York City. At the same time, Kotkin argues that three key factors distinguish successful cities: commerce, security and power, and the "sacredness" of urban space. Such an ambitious dual project would prove daunting for any work, and this brief, occasionally terse attempt often falls short of its lofty goals. Kotkin, a senior fellow with the New American Foundation and the author of five previous books, including Tribes and The New Geography, is certainly a fine, engaging writer. His discussion of the rise of Rome as the "first megacity" efficiently covers vast historical ground while consistently bringing that history back to his central argument. But Kotkin spends far less time analyzing contemporary megacities such as Mexico City and Sao Paulo. And in those over-hasty moments, the book reveals its wider gaps, biases and shortcomings. Kotkin's book may serve as an accessible general introduction to the history of urban life, culture and spaces. But readers seeking the global history the text purports to offer may be better served by the "suggested further reading" that follows this sketchy narrative.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
Startlingly brief for such an ambitious title, Kotkin's evolutionary narrative is less an examination of individual urban centers than a strategic, accessible narration of urbanism in general from ancient Mesopotamia to the present. As places "sacred, safe, and busy," cities rise and thrive by their ability to become and remain concentrated, effective sites of worship, security, and commerce. But, as Kotkin's gently functionalist comparative analysis shows us, cities struggle when they fail to cultivate a sense of community and common identity among their diverse inhabitants. Whether threatened by barbarians or suburbs, he continues, a city's health depends upon its ability to keep the centrifugal forces of politics and economics from dispersing its sacred urban space. A rejoinder to Guns, Germs, and Steel? Perhaps. Also a bold synthesis of urban historian Jane Jacobs and -anthropologist-theologian Mircea Eliade. Some readers may find each stop on Kotkin's whirlwind tour too brief, albeit nimbly presented. Luckily, he includes an excellent bibliography. Brendan Driscoll
Copyright © American Library Association. All rights reserved

Review
Advance Praise for The City

“A compelling and original synthesis that belongs on the urbanist’s bookshelf with Lewis Mumford, Peter Hall, and Fernand Braudel.”
–Witold Rybczynski, Martin & Margy Meyerson Professor of Urbanism, School of Design, professor of Real Estate, Wharton School

“No one knows more about cities than Joel Kotkin, and has more to teach us about them. In The City, Kotkin takes us on a brisk and invigorating tour of cities from the Babylon of ancient times to the burgeoning exurbs of today. It is impossible not to learn a lot from this book.”
–Michael Barone, senior writer, U.S. News & World Report, and co-author of The Almanac of American Politics

“If you want to understand why the future of American and European cities is mixed at best, if you want to understand why George Bush won the 2004 election, you need to read Joel Kotkin’s account of how and why cities have developed and declined.”
–Fred Siegel, author of Prince of the City: Giuliani, New York and the Genius of American Life, senior fellow at the Progressive Policy Institute

“Unique and powerful insights into urban life . . . This book is a great read.”
–Bob Lanier, Mayor of Houston, 1992-1998


From the Hardcover edition.

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Jumat, 12 September 2014

Free PDF The Best Test Preparation for the GRE: Biochemistry, Cell and Molecular Biology TestBy Thomas E. Smith, Marguerite W. Coomes

Free PDF The Best Test Preparation for the GRE: Biochemistry, Cell and Molecular Biology TestBy Thomas E. Smith, Marguerite W. Coomes

As understood, to complete this publication, you may not have to get it at the same time in a day. Doing the tasks along the day may make you really feel so bored. If you attempt to compel analysis, you could choose to do various other amusing activities. Yet, one of ideas we want you to have this book is that it will certainly not make you feel bored. Really feeling bored when reading will be just unless you do not like the book. The Best Test Preparation For The GRE: Biochemistry, Cell And Molecular Biology TestBy Thomas E. Smith, Marguerite W. Coomes actually uses what everybody wants.

The Best Test Preparation for the GRE: Biochemistry, Cell and Molecular Biology TestBy Thomas E. Smith, Marguerite W. Coomes

The Best Test Preparation for the GRE: Biochemistry, Cell and Molecular Biology TestBy Thomas E. Smith, Marguerite W. Coomes


The Best Test Preparation for the GRE: Biochemistry, Cell and Molecular Biology TestBy Thomas E. Smith, Marguerite W. Coomes


Free PDF The Best Test Preparation for the GRE: Biochemistry, Cell and Molecular Biology TestBy Thomas E. Smith, Marguerite W. Coomes

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The Best Test Preparation for the GRE: Biochemistry, Cell and Molecular Biology TestBy Thomas E. Smith, Marguerite W. Coomes

 REA helps students prepare for success on the GRE Biochemistry, Cell and Molecular Biology Test. Master the test and score higher. This comprehensive test prep contains 2 practice exams carefully derived from the latest GRE tests. Test questions are fully answered and thoroughly explained in easy-to-understand, step-by-step detail. The book's comprehensive review targets all topics appearing on the actual test including supramolecular complexes, metabolic pathways, genomics, and more. Follow up study with REA's proven strategies and test-taking techniques.

DETAILS
- Perfect for solo study
- In-depth reviews plus 2 practice exams cover all topics appearing on GRE test. All exam questions are answered in easy-to-follow, easy-to-understand detail for smarter studying.
- Packed with proven strategies and test-taking techniques that get you ready for test day
- Reference list details relevant sources for further study. REA … Real review, Real practice, Real results.

  • Sales Rank: #1859755 in Books
  • Brand: Brand: Research n Education Association
  • Published on: 2007-06-12
  • Released on: 2007-06-12
  • Original language: English
  • Number of items: 1
  • Dimensions: .99" h x 8.43" w x 10.91" l, 1.48 pounds
  • Binding: Paperback
  • 368 pages
Features
  • Used Book in Good Condition

Excerpt. © Reprinted by permission. All rights reserved.

Introduction

ABOUT THIS BOOK

This book provides you with an accurate and complete representation of the GRE Biochemistry, Cell and Molecular Biology Subject Test. REA’s two full-length

practice tests are based on the latest editions of the exam. Our subject reviews are designed to prepare you for the very kind of material you are most likely to encounter when taking the actual test. Our sample tests have been carefully calibrated to match the GRE Biochemistry, Cell and Molecular Biology Subject Test’s level of difficulty, its format, and, of course, the type and proportional representation of its content. Following

each practice test you will find an answer key along with detailed step-by-step explanations designed to help you master the relevant material and score high.

 

ABOUT REA’S TEST EXPERTS

To aid us in meeting our objective of providing you with the best possible study guide for the GRE Biochemistry, Cell and Molecular Biology Test, REA’s test experts have carefully prepared our topical reviews and practice exams. Our authors come armed with specific knowledge of the GRE Biochemistry, Cell and Molecular Biology Test. They have thoroughly examined and researched the mechanics of the GRE Biochemistry, Cell

and Molecular Biology Test to ensure that our model tests accurately depict the exam and appropriately challenge the student. Our experts are highly regarded in the educational community. They have taught and conducted scientific research at competitive institutions. They have an in-depth knowledge of the subjects presented in the book and provide accurate questions that will put you in a position to do your very best on the exam.

 

ABOUT THE TEST

The GRE Biochemistry, Cell and Molecular Biology Test is taken by students applying to graduate programs in biochemistry. Most programs require that applicants submit scores for both the GRE General Test and the GRE Biochemistry, Cell and Molecular Biology

Test; together with other undergraduate records, they are part of the highly competitive admission process to graduate school. Both tests are offered by Educational Testing Service (ETS) and administered throughout the United States and abroad. You can obtain a test registration booklet from your college or by contacting ETS directly. To determine if you should take the GRE Biochemistry, Cell and Molecular Biology Test, contact the universities you are applying to for admission. For questions pertaining to GRE  Biochemistry, Cell and Molecular Biology policies, contact:

 

Graduate Record Examinations

Educational Testing Service

P.O. Box 6000

Princeton, NJ 08541-6000

Phone: (866) 473-4373

Fax: 1-610-290-8975

Website: www.gre.org

 

SSD ACCOMMODATIONS FOR

STUDENTS WITH DISABILITIES

Many students qualify for extra time to take the GRE Biochemistry, Cell and Molecular Biology Test. For information on how ETS meets disability needs, contact:

 

ETS Disability Services

Educational Testing Service

P.O. Box 6054

Princeton, NJ 08541–6054

Phone: 1-866-387-8602 (toll free)

Monday–Friday 8:30 a.m. to 5:00 p.m.

Eastern Time (New York)

TTY: 1-609-771-7714

Fax: 1-973-735-1892

E-mail: stassd@ets.org

 

FORMAT OF THE GRE BIOCHEMISTRY, CELL

AND MOLECULAR BIOLOGY TEST

The test is usually given three times a year and contains approximately 180 multiple-choice questions, which you must answer in 2 hours and 50 minutes. Each of the 180 questions is worth one point. There is a penalty for wrong answers, which serves to correct for “guessing.” For each wrong answer, one-quarter of a point is deducted from your score. Unanswered questions don’t count for or against you.

 

ABOUT THE REVIEW

REA’s targeted subject review concisely and systematically summarizes the main areas tested on the GRE Biochemistry, Cell and Molecular Biology Test. We have prepared it to help you better grasp concepts that your textbook explores in far greater detail.

 

By studying our review, your chances of scoring well on the actual exam will be greatly increased. It affords you a kind of master checklist for everything you need to know. After thoroughly studying the material presented in the review, you should go on to take

the practice tests. Used in combination, the review and practice tests will enhance your test-taking skills and give you the confidence needed to obtain a high score.

 

THE GRE BIOCHEMISTRY, CELL AND MOLECULAR BIOLOGY

SUBJECT TEST AT A GLANCE

 

Subject and Percent

 

Biochemistry: 36%

Chemical and Physical Foundations

Biomolecules: Structure, Assembly, Organization, and Dynamics

Catalysis and Binding

Major Metabolic Pathways

Bioenergetics (Including Respiration and Photosynthesis)

Regulation and Integration of Metabolism

Methodology

 

Cell Biology: 28%

Cellular Compartments of Prokaryotes and Eukaryotes:

Organization, Dynamics, and Functions

Cell Surface and Communication

Cytoskeleton, Motility, and Shape Action-Based Systems

(Including Muscle Contraction)

Protein Synthesis and Processing

Cell Division, Differentiation, and Development

 

Molecular Biology and Genetics: 36%

Genetic Foundations

Chromatin and Chromosomes

Genomics

Genome Maintenance

Gene Expression

Gene Regulation in Prokaryotes

Gene Regulation in Eukaryotes

Bacteriophages and Animal and Plant Viruses

Methodology

 

HOW TO PREPARE FOR THE GRE BIOCHEMISTRY, CELL AND MOLECULAR BIOLOGY TEST

 

“Don’t worry.” Easier said than done, but rest assured that this book will help you assess yourself as well as the test. As with other GRE subject tests, the GRE Biochemistry, Cell and Molecular Biology Test gauges knowledge that you have gained throughout your academic career. Most of what’s tested on the GRE Biochemistry, Cell and Molecular Biology Test will require you to make use of information you learned in your General Biochemistry courses in college.

 

We at REA believe the best way to prep for the GRE Biochemistry, Cell and Molecular Biology Test is to replicate the complete GRE test-taking experience. Toward that end, we provide two full-length exams that accurately reflect this subject test in terms of format, content, and degree of difficulty. Our practice exams mirror the latest GRE Biochemistry, Cell and Molecular Biology Test forms and include every type of question that you can expect to encounter when you take the exam. Following each of our practice

exams is an answer key complete with detailed explanations and solutions. Designed specifically to clarify the material for the student, the explanations not only provide the correct answers, but also explain why the answer to a particular question is indeed the

best choice. By completing both practice exams and studying the explanations that follow, you will isolate your strengths and weaknesses. This, in turn, will enable you to concentrate on attacking the sections of the exam you find to be toughest.

 

Participate in Study Groups

As a final word on how to study for this test, you may want to study with others. This will allow you to share knowledge and obtain feedback from other members of your study group. Study groups may make preparing for the exam more enjoyable.

 

SCORING THE TEST

Each correct response on both our practice tests and  the actual exam earn you one “raw score” point, while each incorrect answer results in a 1/4-point deduction; omitted responses are not counted. Here is a formula for calculating your raw score:

__________        –       (__________      X 1/4) = __________

# of questions                # of questions

correct                                  incorrect

 

Now use the Conversion Chart to determine your scaled score range.

 

Scoring Worksheet

 

Raw Score                         Scaled Score

Practice Exam 1             ____________             ____________

Practice Exam 2             ____________             ____________

 

YOUR PRACTICE TEST SCORE CONVERSION CHART

 

ETS administers three different editions of the GRE Biochemistry, Cell and Molecular Biology Test; therefore, a range of raw scores is associated with your scaled score.

 

Raw Score             Scaled Score

162–180             800–860

131–161             700–790

101–130             600–690

70–100             500–590

39-69               400–490

 

REA’s practice tests emulate every content and formatting aspect of the actual test. Your performance on our practice tests will, of course, only approximate your score on the actual GRE Biochemistry, Cell and Molecular Biology Test, because ETS uses a computerized statistical formula to weight performance.

 

TEST-TAKING STRATEGIES

Although you will probably have to take both the GRE General Test and the GRE Biochemistry, Cell and Molecular Biology Subject Test, try to avoid taking them on the same day. Taking any test is stressful, and after sitting for one extremely long  standardized test, you will hardly be at your best for a second. Be sure to register for testing dates several months before the due date to ensure that the graduate schools you designate will receive your scores by the application deadlines. Most schools will not consider an incomplete application.

 

Because the test is not divided into sections, you are completely responsible for budgeting your own time. All the questions are worth the same number of points, so

you should not spend too much time on any one item. The GRE Biochemistry, Cell and Molecular Biology Test attempts to cover a broad range of topics. It is unlikely that you will have complete knowledge of all of them. It is important that you do not spend too much time on questions you find difficult at the expense of working on those that are easier for you.

 

The time constraints are such that, on average, a little less than a minute is allotted for each question. Thus, it is unlikely that you will have time to answer all 180 questions; however, you can still receive an excellent score without answering all of them. Because the questions are in no particular order, we recommend making a complete sweep through all the questions on the test. Answer the ones that are immediately easy for you

and mark those that you want to revisit. Once you have answered all of the easier questions, you can use the remaining time to go back through the test and work on the harder questions, which require a greater amount of your time. In this way, you will ensure that you have the chance to answer all the questions you are likely to get correct, instead of spending valuable time on difficult questions near the beginning of the test and leaving easy questions at the end of the test unanswered.

 

The penalty for wrong answers should not deter you completely from guessing. If you have no clue what the answer might be, by all means press on. However, if you can eliminate one or two of the fi ve choices, it is to your advantage to make an educated guess. Statistically, guessing randomly among the five choices would give you the possibility of guessing correctly 1/5 of the time. (This is what the quarter-point deduction for wrong answers is designed to balance.) Being able to eliminate three of the choices as wrong answers means that guessing between the two remaining choices would give you

a far better chance of being correct.

 

THE DAY OF THE TEST

On the day of the test, you should wake up early (after a decent night’s rest, we hope) and enjoy a good breakfast. Make sure you dress comfortably—in layers— so that you are not distracted by being too hot or too cold while taking the exam. You should plan on

arriving at the test center early. Doing so will spare you the needless anxiety that comes from racing the clock. It will also allow you to collect your thoughts, focus, and actually relax before taking the exam. Before you leave for the test center, make sure that you have two forms of identification. You will not be admitted to the test center without proper identification. Acceptable forms of identification include a driver’s license, Social Security card, birth certificate, passport, and green card.

 

Make sure you bring at least two sharpened No. 2 pencils, with erasers, to the exam. You may want to wear a watch to the test center; however, only ordinary watches will be permitted. Watches with alarms, calculator functions, flashing lights, beeping sounds, etc., will not be allowed. In addition, neither food nor calculators will be allowed into the examination room.

 

DURING THE TEST

When you arrive at the test center, try to sit in a seat where you feel you will be comfortable. No breaks are given during the exam. If you need to use the rest room,

or if you become ill, you may leave the examination room, but you will not be allowed to make up any lost time.

 

Once you enter the test center, follow all of the rules and instructions given by the test supervisor. If you do not, you risk being dismissed from the examination or having your GRE Biochemistry, Cell and Molecular Biology scores voided, meaning that they will not be scored.

 

When all of the test materials have been distributed, the test instructor will give you directions for filling out your answer sheet. You must complete this sheet carefully since the information on it will be printed on your score report. Write your name exactly as it appears on your identification documents and admission ticket, unless otherwise instructed. Make sure you do not write in your test booklet or on your answer sheet, except to fill in the oval corresponding to the answer you choose. Scratch paper will

be provided. You will be marking your answers on side two of your answer sheet. Each numbered row will contain five ovals corresponding to each answer choice for that question. Fill in the oval corresponding to your answer darkly, completely, and neatly. You can change your answer, but remember to completely erase your old answer. Only one answer should be marked. This is very important, as your answer sheet will be machine scored, and stray lines or unnecessary marks may cause the machine to score your answers incorrectly. Work only on the test section on which the test instructor has instructed you to proceed. You should begin only when instructed to do so, and stop immediately when instructed to stop. Do not turn to the next section of the test until you are told to do so. When all of the sections have been completed, you should remain seated until all of the test materials have been collected.

 

Good luck on the GRE Biochemistry, Cell and Molecular Biology Subject Test!

The Best Test Preparation for the GRE: Biochemistry, Cell and Molecular Biology TestBy Thomas E. Smith, Marguerite W. Coomes PDF
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The Best Test Preparation for the GRE: Biochemistry, Cell and Molecular Biology TestBy Thomas E. Smith, Marguerite W. Coomes PDF

The Best Test Preparation for the GRE: Biochemistry, Cell and Molecular Biology TestBy Thomas E. Smith, Marguerite W. Coomes PDF

The Best Test Preparation for the GRE: Biochemistry, Cell and Molecular Biology TestBy Thomas E. Smith, Marguerite W. Coomes PDF
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